Humankind has been warned for decades that the world is dying. And yet so many of us still can’t see past the bottle of beer at the end of our noses. (Did someone say beer?!)
So rather than join the corporate greenwashing chorus, we worked with XXXX to tell a story that combines beer advertising tropes with faux science and a healthy dose of Hollywood to remind Aussies that beer’s survival relies on earth’s survival. And earth’s survival relies on us.