Towards Zero is a vision for a future free of deaths and serious injuries on our roads. It’s a vision that can seem a little unattainable, so we helped Victorians by reminded them how far we’ve already come.
Launching with a modern reimagining of TAC’s most iconic ad, Then & Now demonstrates how outcomes once fatal for the vulnerable human would differ today.
A campaign website featuring an interactive side-by-side stream then examined the scenario from our TVC in more detail, looking back through decades past to compare roads, speeds, vehicles and driver behaviour to the safety infrastructure now in place.