Our fear of being vulnerable is most evident when you look online. Rather than revealing our true selves, we curate the version that gets the most likes. Women were feeling the disconnect—sharing more, but revealing less. We created I Am Fearless to turn that fear on its head.
Influential women were engaged to share their own fearless stories across multiple channels, reaching a combined audience of millions. Revealing and honest, the stories cut through the curated clutter and inspired everyday women to open up too.
More then just an ad campaign, I Am Fearless became an ever-growing collection of voices where every fear was valid, every story valuable.